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Wells Fargo Bank - Identity Re-Brand (Concept)

This is a re-branding concept for Wells Fargo Bank. I chose to keep some familiar elements of the old branding like the slab serif typeface used for the banks name. The pictorial mark itself is a simplified representation of a horse taken from the western themed horse-drawn buggy currently used in their identity. The horse was also stylized to resemble a knight from a chess board because Wells Fargo champions strength, versatility, and smart, strategic investment help for its customers.