This is an annual report concept for Levi Strauss & Co. Much of the report was designed to accentuate Levi's environmental efforts. Hence, the tagline which carries the reader into the first page from the cover. Many elements throughout the report were set with subtle manual inconsistencies to give the feeling of being handmade, like the jeans. There is a persistent table of contents which appears at the beginning of every section head to give the reader a bearing on where they are in the book.